India prepares for a 7 phase National elections to elect 543 Members to The Lok Sabha, starting April 19th and results on June 4th. The two main groups are NDA and the I.N.D.I.A block. In each state and almost every constituency the dynamics are different. Since the announcement of elections the Election Commission has strict guidelines and have the authority and organisation to ensure free and fair elections in each Constituency. It’s a gigantic task. But they have a GIANT of an organisation seconded for election duty from State and Central Govt departments. The Candidates in their campaigns use every available Marketing and Promotional tool. A fantastic combination of cosmopolite and localite media. It’s massively expensive and every serious candidate puts his/her best efforts to win.

The Mother of all Battles – Trivandrum Lok Sabha; 3 times sitting Congress MP has a tough fight on his hands…